Nuvo Cosmetics all natural skin care - how natural are they?
NuvoCosmetics.com, located in Wisconsin, claims to be “a leading online retailer of quality natural skin care and cosmetic products manufactured in the European Union under Nuvo Cosmetics brand name.” According to the company website, their primary goal is “to offer consumers firsthand natural, environmentally- friendly, European skin care and cosmetic products.”
They claim to have “the highest quality blends of natural and pure ingredients that are good for you: essential oils, botanical extracts, powerful nutrients, vitamins, and vital antioxidants.”
Do they live up to all this, and are they really, as they say, “the essential step towards naturally beautiful skin?”
Let’s take a look at some of the ingredients in their products. While, it’s true that these products do contain some healthy ingredients like sweet almond oil, avocado oil, aloe vera, jojoba and wheat germ oil, most also contain some objectionable ingredients that I do not recommend.
The majority of these products contain phenoxyethanol and benzyl alcohol.
Phenoxyethanol is a naturally-occurring solvent that can be derived synthetically. It is an eye and skin irritant and can cause contact dermatitis. It is harmful if absorbed through the skin. There is evidence that it may cause neurotoxicity, immune system toxicity and endocrine disruption.
Benzyl alcohol is a synthetic ingredient, derived form petroleum or coal tar. It is an eye, skin and mucous membrane irritant. There is strong evidence that it is toxic to the nervous system. It is classified as harmful by the European Union. It has also been shown to disrupt the endocrine system.
Some of the other ingredients in the Nuvo products, that should be avoided, are
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Kojic Acid
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Butylene Glycol
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Methylparaben
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Laureth-7
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Disodium EDTA
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Triethanolamine
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Benzalkonium Chloride
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Parfum
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DC Red #33
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Trideceth-9
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PEG-40 Hydrogenated Castor Oil
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Propylene Glycol
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Hydrolyzed vegetable protein
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Hydrolyzed silk
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Hydrolyzed keratin
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Hydrolyzed Soy Protein
Despite their philosophy “to create high quality, natural European skin care products, using natural benefit rich botanicals for a flawless, beautiful skin” and incorporating, as they say, “the best of science, combined with the most effective ingredients the nature has to offer, and hundreds of years of knowledge to deliver gentle but effective skin care products,” their so-called all natural skin care products leave a bit to be desired.
Their website claims they “only use natural and/or organic ingredients,” however, the objectionable ingredients listed above are neither natural nor organic.
These are only some of the harmful ingredients in skin care products on the market today. Make sure you read the ingredients list on every product you buy to make sure the ingredients are safe. Dying To Look Good is a handy book you can take with you when you shop if you need help understanding the safety of the ingredients listed on the package.
You can also find truly natural and organic skin care products at DyingToLookGood.com.
Yours in health,
Christine H. Farlow, D.C.
The Ingredients Investigator
Protecting you from harmful ingredients
dr.cfarlow@dyingtolookgood.com





